Dot.boom, dot.bomb, dot.reality
During dot.boom the geeks were cool. Takkies, jeans and T-shirts were to replace ties and sensible shoes in the corridors of power. Boardrooms were to be replaced by lounges with bean bags and foosball...
View ArticleWeb 2.0 a Poo Sandwich?
net savvy Web 2.0 a Poo Sandwich? Some say “Web 2.0” is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful. A...
View ArticleThe internet goes from free to fee
If only the internet had been invented by a businessman. It’s a common lament of internet publishers who are buckling and wheezing under the financial strain of running unprofitable websites
View ArticleSurviving the great dot.con
As Google embraces the stock exchange, many dot.com kids are rubbing their hands with glee at what could signal a return of the good times. Matthew Buckland has been through dot.boom and dot.bomb and...
View ArticleAd Dynamo: A plucky Google David-and-Goliath story?
By far the biggest contender to the online revenue stream for advertising would be the Pay-per-click model, largely dominated by Google’s famed contextual advertising network: AdSense. Companies love...
View ArticleSome sage entrepreneurial advice from ‘Mad Men’
Mad Men. Who doesn’t love this show? There are a number of lessons that this show can teach people in the advertising and marketing industry. The show has certainly turned perceptions about the ad...
View Article5 massive PR lessons learned from working with startups in Africa
I’ve been involved with tech companies and startups in Africa for the past 15 years, and have seen some major success stories that have helped to establish Cape Town as one of the tech startup capitals...
View ArticleCatching the eye — online marketing is about starting a conversation
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential buyers. It’s called catching the eye –- and it’s a fine art....
View ArticleVouch wants to change the face of mobile advertising in SA
South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should take a healthy slice of Africa’s mobile ad...
View Article8 factors to consider before you advertise your SME [SPONSORED]
Advertising your small and medium-sized enterprise (SME) is not something you should just jump into. You work hard for your money and you need your advertising budget to work as hard for you as it can....
View Article5 SEO trends every entrepreneur needs to know about
If you look back on the SEO industry from 2011 to 2014, you will see remarkable changes not only in content strategy but in digital marketing as well. But 2015 has seen some massive changes in the...
View ArticleWhat can brand researchers learn from startups?
Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles,...
View ArticleThe Creative Counsel incubator to support transformation in SA
South Africa’s largest advertising and marketing agency The Creative Counsel (TCC) has launched an incubator to support transformation in the industry. Five black-owned startups in media, marketing,...
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The launch of TikTok Business SA means a new age for SME advertising
Consumer behaviour is ever-changing, but several changes we’ve seen recently have and will alter the way brands do business and approach advertising. For one, consumers now have very high expectations...
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Amazon is in prime position to disrupt South Africa’s digital advertising...
Ever since rumours first started circulating about Amazon entering the South African ecommerce market, most of the speculation has been focused on how the online giant could potentially reshape the...
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Google leverages AI to combat threats in digital advertising
As the world increasingly relies on digital platforms for information and commerce, Google is doubling down on efforts to maintain a safe and trustworthy online advertising ecosystem. In its recently...
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