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Channel: advertising – Ventureburn
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Ad Dynamo: A plucky Google David-and-Goliath story?

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By far the biggest contender to the online revenue stream for advertising would be the Pay-per-click model, largely dominated by Google’s famed contextual advertising network: AdSense. Companies love it because it is a risk-free way of advertising, but many traditional online publishers are weary because it generally pulls in significantly less revenue than traditional advertising. [...]

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