South Africa’s largest advertising and marketing agency The Creative Counsel (TCC) has launched an incubator to support transformation in the industry.
Five black-owned startups in media, marketing, digital, mobile industries will be supported and mentored by the agency’s management team. In a recent press release, co-CEO of TCC Ran Neu-Ner notes that the group will not take equity in participating businesses.
“We believe successful black-owned businesses are the true measure of transformation. For as long as the advertising industry continues to find sophisticated methods of fronting and recycling the few black managers in the industry, economic transformation will not be achieved,” Neu-Ner [...]
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