5 massive PR lessons learned from working with startups in Africa
I’ve been involved with tech companies and startups in Africa for the past 15 years, and have seen some major success stories that have helped to establish Cape Town as one of the tech startup capitals...
View ArticleCatching the eye — online marketing is about starting a conversation
Marketing is not a new concept. For thousands of years human beings have employed a variety of tactics to entice the interest of potential buyers. It’s called catching the eye –- and it’s a fine art....
View ArticleVouch wants to change the face of mobile advertising in SA
South Africa’s mobile space is becoming more and more exciting. With a growing middle class and cheaper hardware diversifying the market, the country should take a healthy slice of Africa’s mobile ad...
View Article8 factors to consider before you advertise your SME [SPONSORED]
Advertising your small and medium-sized enterprise (SME) is not something you should just jump into. You work hard for your money and you need your advertising budget to work as hard for you as it can....
View Article5 SEO trends every entrepreneur needs to know about
If you look back on the SEO industry from 2011 to 2014, you will see remarkable changes not only in content strategy but in digital marketing as well. But 2015 has seen some massive changes in the...
View ArticleWhat can brand researchers learn from startups?
Startups are trending. But it’s not only because they’re seen as cool. Rather, it’s their ability to go from an idea or concept to a fully-working product so quickly. When you adopt lean principles,...
View ArticleThe Creative Counsel incubator to support transformation in SA
South Africa’s largest advertising and marketing agency The Creative Counsel (TCC) has launched an incubator to support transformation in the industry. Five black-owned startups in media, marketing,...
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The launch of TikTok Business SA means a new age for SME advertising
Consumer behaviour is ever-changing, but several changes we’ve seen recently have and will alter the way brands do business and approach advertising. For one, consumers now have very high expectations...
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Amazon is in prime position to disrupt South Africa’s digital advertising...
Ever since rumours first started circulating about Amazon entering the South African ecommerce market, most of the speculation has been focused on how the online giant could potentially reshape the...
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Google leverages AI to combat threats in digital advertising
As the world increasingly relies on digital platforms for information and commerce, Google is doubling down on efforts to maintain a safe and trustworthy online advertising ecosystem. In its recently...
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